Highly dedicated and experienced director working with large international brands, goal focused and data driven analyst.
William was one of the original twelve members of Google’s Jumpstart team, formed in 2007 to support their UK client base. He has worked with over 800 accounts in almost every sector, with clients ranging from start-ups, SMEs, large corporations to other media agencies.
After 5 successful years, he moved into the agency world to better support the long-term needs of the clients and gain broader experience of digital marketing as a whole. This gave him insight into how PPC works together with SEO, social media and web development/design to increase conversions.
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”Bruce Lee
Now a PPC specialist at Circus, William thrives on working closely with his clients to deliver great results. He has a thorough knowledge of the inner workings of Google Ads and a careful approach to managing PPC accounts. His expertise extends to Google Analytics, 3rd party PPC management software and telephone tracking technologies, as well as Bing and Facebook. His specialist sectors are finance, automotive, education and travel.
He is currently a member of Google’s Digital Garage team providing digital skills training to SMEs in Leeds and Yorkshire as part of Google’s initiative to help 200,000 British businesses by 2016.
What is your favourite thing about working at Circus?
My favourite thing about working at Circus is that we put enjoyment and development first. Work is hard sometimes and life is hard sometimes too, but we have a close team and lean on each other. We have a culture of support and everything we do is about togetherness. Everyday I'm amazed by what a talented team of open-minded individuals can achieve. We go further together than we ever could on our own.
Projects delivered by William
Recent posts by William
Operations Director, Will, joined the Circus PPC team back in 2013, and since then, has helped to develop Circus as an award-winning agency!
Common questions we get asked: Why do Google Ads and Google Analytics not match? Why do the PPC numbers not match with the backend numbers? How does tracking work? (sometimes with added expletives!) We wanted to try and answer these […]
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