Driving Growth For David Shuttle

Despite only working with David Shuttle since November 2023, we've helped them to drive a YOY CvR increase of 52%!

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The Goals

Circus PPC began working with David Shuttle in November 2023, who had growth goals and wanted to achieve a consistent ROI to help them achieve said growth.


The Activity

Upon taking over the account, we got to work making the necessary changes to remove any activity that was wasting budget, and re-allocate budget to higher-performing areas. This included pausing low-performing PMax and Shopping campaigns, whilst ensuring those products had visibility elsewhere; improving ad copy and creating new ad extensions, and optimising the Shoptimised feed by improving shopping titles and adding GPC.

We also tested a new brand campaign on Google with a target impression share bidding strategy, which performed well straight away and achieved the highest campaign ROI as we’d expected. This helped us see higher MOM sales, revenue and ROI.

Due to the client starting so closely to Black Friday, we made sure to optimise for the seasonal period to best promote any offers or time-limited product sales, which mainly consisted of creating Black Friday ad copy, ads and countdowns.

Despite having only worked together for a month at this point, we drove significant increases in YOY revenue over the Black Friday period:

  • +115% Black Friday revenue
  • +39% 4-day revenue


The Results

Comparing February 2024 to February 2023, we’ve seen fantastic YOY results across within the account, despite being less than 6 months into our partnership:

  • +22% revenue
  • +26% ROI increase
  • +20% sales
  • +52% CvR

We’re continuing to work with David Shuttle to maintain the stability we’ve created in the account, and continue to drive ROI and performance increases.


The Project Team

Ramneet Panesar

PPC Analyst

Ramneet joined Circus at the beginning of 2022, and brings with her an enthusiasm and love of all things marketing!

Abbie Hampson

Client Services Manager

Abbie’s methodical and organised approach allows her to deal with complex PPC account builds.

Paul Huggett

Strategy Director

Paul is an experienced digital marketer skilled in driving performance for a range of clients!

William Cheng

Operations Director

Highly dedicated and experienced director working with large international brands, goal focused and data driven analyst.

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