Ahmed has been working as a PPC specialist since 2007. After a few short months training in SEO he decided PPC was more suited to his skills and goals.

Working agency-side he learnt the core skills used to manage PPC accounts of all sizes, before joining Circus in 2012 where his skills would be utilised to their fullest. After working with many large clients in the iGaming, financial and retail sectors, Ahmed has created a name for himself as a leading voice in the PPC community.

“Testing is the biggest no-brainer, and the killer of most stupid ideas… Testing is great because you can get the most important person’s opinion: the customer’s.” Avinash Kaushik

With experience in Google Ads, Bing and Facebook, Ahmed understands how the traffic can differ between the user demographics and translates this knowledge into the PPC accounts he manages. Whilst other people prefer to use programmatic tools to try and automate their PPC, Ahmed prefers to create bespoke reporting platforms and translate that data for clients in a way that is clear and easy to understand.

Having worked in some of the most competitive industries, Ahmed understands the need to constantly update the strategy to stay ahead of the competition and keep up to date with the latest innovations in the industry. In fact, Ahmed managed to halve the CPA of one of the biggest sports brands in the iGaming industry in the first month of managing it.

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