Since 2004, Rick has been living and breathing PPC. After managing departments in two of the UK’s biggest agencies, he decided to set up a specialist PPC agency that could focus on delivering the right strategies for his clients.
His client base has grown due to hard work, diligence and ultimately, the success he continues to achieve. Rick is both personable and knowledgeable which has led to speaking engagements at industry and sector conferences on the best uses, strategies and technologies that every PPC advertiser should be using.
“Do not repeat the tactics which have gained you one victory but let your methods be regulated by the infinite variety of circumstance.” Sun Tzu – The Art Of War
Rick has worked with some of the UK’s biggest brands, and not only has one of the UK’s broadest PPC backgrounds but in-depth knowledge of automotive, legal, iGaming, retail and financial (BFSI) sector PPC. Having overseen £80 million in budget, Rick is a strategic and experienced expert who generates successful ROI across highly competitive markets.
A member of the Institute of Direct & Digital Marketers, Rick’s claim to fame is that he created DFS’ first ever PPC campaign and brought Trusted Dealers into the market. He has now directly managed over £30 million in budget and continues to go from strength to strength.