YouTube is the world’s second largest search engine behind Google. The stats are overwhelming and the rapid growth shows no sign of slowing.
With 300 hours of video uploaded every minute and 4 billion video views on YouTube per day, it’s a platform that should not be overlooked when considering your PPC campaign.
YouTube saw mobile access triple over the last year alone. Once users are on YouTube, they are spending more time per session watching videos. On mobile, the average viewing session is now more than 40 minutes, that’s an increase of more than 50% year on year.
With 1 billion unique users to YouTube each month, it is a platform to take advantage of.
So, with such big numbers, where do you begin? As with all our services, we take a strategic approach with smart targeting that we continually review in order to guarantee a high performing account.
Adding video advertising to your PPC campaign extends your reach in a way that is cost effective with a targeted approach similar to Display. We use in-stream video, image and text ads to show your adverts before, during and after relevant video content or to specific user groups defined by your target audience criteria.
With 6 billion hours of video watched every month on YouTube, we can put you in front of a huge and often already engaged audience. Our PPC experts have experience across all sectors and have seen great returns from Video for our clients including increased interaction and traffic.
85% of online adults (globally, excluding China) consider themselves regular YouTube visitors. To discuss how you can boost brand awareness, with high volumes of impressions and low CPV (cost per view) please get in touch today.
