Optimising Performance For Just Go

Reducing our client's cost-of-sale (COS) by a colossal 70%

Just Go are the largest dedicated motorhome hire company in the UK, offering motorhome hire, new and used motorhome sales, and motorhome servicing.

Analysis

What they wanted

Just Go came to Circus due to their need for an agency both with PPC expertise and experience in the travel sector, and had a KPI of reducing their cost-of-sale (COS), along with an increase in sales volume.

Action

How we delivered

In order to best lead our clients towards their business goals, we expanded locations, implemented ad scheduling, and focused on more targeted keywords and negative expansion. We also ensured that we closely managed the account, looking at ways to constantly optimise our client’s campaigns.

We utilised manual bidding, manual updates of negatives, ad scheduling and city modifiers within the Google account, along with general optimisation, to best set our clients up for success and drive them towards their business goals.

 

Success

The Results

Despite the pandemic causing many businesses to struggle, our client came out of the pandemic even stronger than before, and through our work in the account, we made a number of improvements that helped our client towards their business goals.

We reduced cost-of-sale (COS) for our clients by 70%, taking it from 17% to 5%, along with making impressive improvements to revenue and sales volume. This included a 15% revenue increase, and 30% sales volume increase.

COS reduction
70
revenue increase
15
sales volume increase
30

The Project Team

Rick Tobin

Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.

Ahmed Chopdat

Commercial Director

An expert in high volume, highly competitive markets with a keen eye for trends, motivated by client profitability and success.

Anna Wood

Client Services Manager

A logical thinker and committed to delivering quality results for clients, with experience working on global brands.

Abbie Hampson

PPC Manager

Abbie’s methodical and organised approach allows her to deal with complex PPC account builds.

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