Stefano is a PPC Analyst at Circus PPC with experience spanning a wide range of sectors and clients. His adaptability and cross-industry knowledge allow him to approach each account with fresh insight and a strategic mindset. Whether working with niche e-commerce brands or large-scale retailers, he brings a data-driven approach that’s rooted in curiosity and continuous improvement.
He thrives on getting under the hood of a PPC account – analysing performance in detail to uncover trends, troubleshoot inefficiencies, and surface growth opportunities. In the past, his meticulous approach played a key role in a standout campaign for Jessops during Black Friday, where he contributed to a team effort that delivered a 20% improvement in ROI. For him, it’s all about making the numbers work harder through smart, precise optimisation.
