On average our clients experience 300% uplift in impressions (improving brand recognition and awareness) coupled with a 10% uplift in conversion volume with comparable CPA’s.
Remarketing works by showing ads to people who have previously visited your site and mobile app. For example, if a user leaves your website without buying anything, it enables you to reconnect with them by showing relevant ads as they browse the web, use mobile apps or search on Google.
Dynamic remarketing includes the products or services that people viewed on your site with the ads, delivering customised high-performance ads. Google Ads remarketing provides well-timed touch points to drive your customers to your website and app when they’re most engaged.
An alternative to web and mobile is video. You can show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites ands apps.
With expert guidance, remarketing can be a key strategic component of your advertising and drive ROI for all types of advertisers. You can create high-performance remarketing campaigns with automated bid strategies like target CPA and ROAS. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price and there’s no extra cost to use Google’s auction.
For more information on how to take advantage of remarketing within your campaign, please get in touch below.
