Testing Offers Through Ad Rotation

Travel is a highly volatile and competitive industry. While it enjoys the breeze of holidays it also bears the wrath of recession. To keep customers drawn to your website it is important for your customers to believe that they are getting the best deal. Most websites do this by advertising offers.

Offering offers is not that easy. Advertising the right offer can make a considerable difference to your sales volume. Also how do you decide if offering £10 off £200 spend is better than 10% flat discount? Difficult, eh?

Here is a way to test your offers.

Create different sets of ad copies with different offers.
Use Ad Rotation to rotate ads evenly
Notice the difference in CTR for different ad copies
Check the conversion and other matrices for that ad copy

Now this should make it easier for you to pick and choose the offer you want to advertise to your customers. Notice that a good CTR does not necessarily constitute a good ad. It is important that you continue the measuring other matrices further. In fact the most important matric to consider is ROI (Return on Investment). Once you have the data you will be much better placed to make marketing decisions about your company.

Rick Tobin
Managing Director

Over 20 years dedicated PPC experience working with some of the world's biggest brands.

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