We’ve heard from an inside source that Bing PLAs are coming to the UK in August of this year – hopefully!
PLAs work extremely well on Google in the UK and we can’t wait for these to become available for Bing too. Already live in the US, the latest from Bing HQ is that they’re doing well.
If you need a reminder, Product Listing Ads, or PLAs appear when someone searches for your products on Google or Google shopping. Google show the customer a picture of your item, its price and your shop name. Customers who click on your ad are directed to your website where they can buy your item. Further information on PLAs and the benefits can be found on our Shopping services page.
It was March of 2014 when Bing announced that Product Ads would be available for all US Bing Ads advertisers. At the time they published this article with details and instructions from their engineering team. It gives us a good idea of what we can expect here also.
Although the August date for the UK is still speculative, this announcement is good news. For our retail clients, Google PLAs work extremely well. About one third of sales come from Shopping, with 5% lower CPAs and higher ROAs/ROI.
Although Bing PLAs will be smaller in volume, it will expand the reach for our clients, increase sales and revenue, drive higher ROI and improve brand awareness and recognition. I think you can understand why we’re keen to get started!