With 100’s of different tools available out there how do you decide what to use?

There are some which are free and some which are paid for. Google have plenty of free tools available which you will want to investigate.

Below are some of the ones that will be very handy in your day to day PPC life.

Search

GOOGLE TRENDS
google.com/trends

Chart the relative popularity of search terms and topics.

When do people tend to search for information about baby gifts?

GOOGLE CORRELATE
google.com/trends/correlate

Identify correlations between different search terms.

What search queries tend to follow the Christmas trend?

KEYWORD PLANNER
goo.gl/HYFvQk

Get keyword ideas and historical performance statistics.

What search terms do people use when looking for a new blender?

Research

CONSUMER SURVEYS
g.co/consumersurveys

Run surveys of a representative audience with a fast turnaround.

What words come to mind when consumers think of my brand?

CONSUMER BAROMETER
consumerbarometer.com

Understand how people use the internet across the world.

How many people use mobile devices in Kentucky?

 

Other

THINK WITH GOOGLE
thinkwithgoogle.com

Read up on the latest trends, insights, and best practices.

What are examples of great mobile advertising campaigns?

YOUTUBE TRENDS
youtube-trends.blogspot.com

Discover what videos are most popular with your audience.

What videos are women 18-24 sharing with their friends today?

NEW MARKET INSIGHTS
marketfinder.thinkwithgoogle.com

Tap into public data across a variety of metrics and countries.

How has the US population changed over the last 10 years?

We have only just touched the surface with these tools. There are plenty more that can help improve the account performance, but we cannot give away all our secrets, can we?

Feel free to get in touch to have a further discussion on this.

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