The Benefits of Shared Libraries

Shared libraries are a common set of assets that can be used between campaigns and accounts.

These mainly consist of:

  • Callout extensions
  • Sitelinks
  • Structured snippet extensions

These libraries can easily be shared between different accounts with a common goal.

I am going to show you a step by step guide on how to implement common shared libraries across multiple accounts using both the online interface and AdWords editor


Part 1: Creation

Start with your first account

  • Go to the Shared Library section in Adwords (very bottom left)
  • Here you’ll have options for all your extension types

In this exercise we’ll work with a shared Callout extension, but this can be replicated for all the extensions mentioned above

  • Next step – create your extension
    • Don’t be afraid of stating the obvious; if your client sells clothes then it’s a great way to reaffirm the fact they sell clothes


 Part 2: Associate The Extension

 You’ve created your extension – it now need to be linked to a campaign in the account:

    • In AdWords Editor (in the Shared library tab) you need to click + Associations
    • Select ‘Add campaign associations’ and then select the campaigns that you would like the new call out extension to be applied to

At this point you’ve successfully created a shared Callout extension and applied it to campaigns in your account


Part 3: Copy & Paste

 All that’s left now is to port them over to your other accounts.

  • In the original (or source) account select all your Shared callout extensions and copy the extension (press CTRL+C)
  • Navigate to the Shared library in the next account
  • Select the Shared Callout extensions option and paste it into the account (press CTRL+V)
  • Click the + Associations and select ‘Add campaign associations’
    • Select all campaigns that you would like to apply the extension too


And that is it, you’ve managed to create a shared extension in one account, associate it with a campaign and then port this shared extension into another account.

Repeat this process for any other accounts that require the extension or for any other extension type.

Ahmed Chopdat
Commercial Director

An expert in high volume, highly competitive markets with a keen eye for trends, motivated by client profitability and success.

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