Tel: 0113 88 77 285

Sectors

Home

We provide specialist PPC for home brands, helping homeware, home improvement, and home & garden businesses thrive in competitive online spaces.

Whether you’re selling home décor, DIY tools, garden furniture, lighting, or soft furnishings, or home services – we know how to turn browsers into buyers with smart, scalable PPC campaigns.

PPC for Home Brands

We’re not just about clicks – we’re about building smart, sustainable growth through PPC the brands we work with.

We work closely with home brands to craft tailored PPC strategies that deliver measurable return on investment, campaign after campaign.

With over a decade of experience running high-performance campaigns, we create PPC strategies designed to scale, convert, and deliver long-term growth for home brands across the UK and beyond.

Free eBook: Smarter PPC for Home Brands Facing E-Commerce’s Toughest Challenges

"*" indicates required fields

Name*
Consent*
This field is for validation purposes and should be left unchanged.

Our Approach

Google Shopping & Performance Max

Our approach to PPC includes feed-driven Shopping and Performance Max campaigns that highlight your products at the exact moment potential customers are ready to buy. We optimise product titles, attributes, and images to improve click-through rates and maximise visibility.

Seasonal & Trend-Based Planning

Home and garden buying is often seasonal. We plan ahead to ensure your campaigns are in full swing for peak periods – whether it’s spring gardening, summer DIY, or Black Friday promotions. Additionally, when demand is lower, we can advise on a strategy that’s optimised for the most sustainable and stable returns.

Retargeting & Smart Audience Segments

For PPC in home improvement and homeware, decision-making often takes time. Our audience strategies help bring previous visitors back with tailored messaging across Google, Bing, and beyond – turning clicks into customers.

Feed Optimisation

Our team doesn’t just run ads – we help you build a stronger foundation. That means advising on product feed health, on-site conversion barriers, and the user journey to help every pound you spend go further.

Tell us about your project >

Other
Sectors

“The team at Circus are fully focussed on PPC, our account manager has an incredibly detailed understanding of PPC and has been able to explain and respond in detail to any query we’ve had. Inny backs this PPC understanding with a very strong commercial mindset and understanding of our business and strategy, the team at Circus push us for information, understanding and priorities and are delivering strong improvements in our account month on month. Highly recommended.”

Chief Technology Officer, Homeware Client

“Circus PPC has been excellent to work with. Our account managers, Chloe and Tristan, are both incredibly knowledgeable, proactive, and easy to communicate with. Their strategic input and attention to detail have made a real impact on our campaign performance. The team is responsive, collaborative, and always focused on helping us get the most from our PPC spend. Highly recommended.”

Bryn Stubbings
Business Director, furniture.co.uk

“I have been really happy with the work that Circus have done on our account. A dedicated account manager works closely with us and nothing is too much trouble, I would highly recommend.”

Christina Whitworth
Sales & Operations Manager, Trade Furniture

Home Case Studies

All Case Studies