NEW CLIENT: HARRINGTON BROOKS
We’re excited to be working with one of the UK’s largest debt management companies, Harrington Brooks.
Over 65,000 clients trust them to handle their Individual Voluntary Arrangement (IVA) or financial management plans. Harrington Brooks specialise in debt help and advice, debt management and bankruptcy.
We will be working with their site www.debtfree.co.uk, which provides a safe place for people in debt to find counsel and practical support.
In working with our team at Circus, Harrington Brooks are building a campaign that will focus on debt help, debt management, debt consolidation and IVA keywords.
Our strategy revolves around high aggression campaigns that will put them into the number 1 position for all key terms.
In this incredibly volatile market where competitors come and go, we’ll be looking to hold and build on Harrington’s steady position and dominate the marketplace.
In our first months with the client we will undergo a full account clean up operation, first to remove waste, lower the CPA and then look to increase Lead volumes
In month 1 we expect to increase lead volume by 50% whilst reducing CPA by 30% driving profitability & cost savings.
For more information on Harrington Brooks, visit www.harringtonbrooks.co.uk/about