Swift Blinds t/a Direct Blinds have selected Circus PPC Agency to manage their online PPC advertising campaigns
Having had huge success recently with SEO, Swift Blinds are looking to capitalise on that growth with a killer PPC strategy for their consumer focussed website Direct Blinds directblinds.co.uk
The goals are obvious; grow Sales & Revenue volume whilst reducing the Cost of Sale. This will in turn increase ROI and Profitability for the client
Direct Blinds is an online only brand wholly owned by Swift Direct Blinds Ltd, supplying quality made to measure window blinds direct on the internet to consumers nationwide. Established in 1969 they are still a family owned and family run business. They have over 40 years experience in manufacturing and supplying all types of window blind products and the vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of their blinds are made in their own factories by their own skilled workforce.
On the sharp edge of the retail market the Direct Blinds PPC account will need to be agile yet competitive to ensure growth in sales whilst reducing the Cost of Sale. Localisation, ad scheduling, shopping campaigns and a more detailed account structure will allow us to drive that growth whilst discovering opportunities for lower CPC’s which will have a resultant effect on the Cost of Sale.
We are very much looking forward to working with Swift Blinds, we want to create efficiencies & grow sales throughout the whole of the PPC account, driving increases in both ROI and bottom line Profit. – Ahmed Chopdat PPC Director at Circus PPC