Circus PPC has been selected by tyre retail and fitting service, etyres, to manage their PPC accounts.
Having managed their own PPC accounts internally over the last few years etyres reached out to Circus PPC to review and compile a strategy that could deliver efficiencies & growth demanded by the business and the franchisees.
etyres felt they had reached a point where they now needed an expert agency to deliver!
“We are very pleased to be working with Circus PPC. etyres wanted to work with an agency that solely focused on PPC and had a robust in-house team of AdWords experts. Their comprehensive proposal instantly demonstrated the expertise we were looking for. Their willingness to consult with our Franchise Owners to gain customer insights and combine them with AdWords data insights has already proved to be very powerful” – Richard Allin, Sales and Marketing Manager, etyres
etyres offers a mobile tyre fitting service to both individual motorists and businesses, and differentiates itself through a focus on customer service and competitive pricing.
Established in 1995, etyres is the UK’s first online tyre franchise and has over 60 franchisees nationwide. Over the years they have set the standard for selling tyres online and continue to dominate the mobile tyre fitting industry by achieving top rankings with the major search engines. They are the tyre experts who come to you, all work is carried out from a fully-equipped van allowing etyres to offer a completely mobile service at a time and place convenient to the customer – etyres.co.uk
As a franchised business there will be many challenges around geo targeting, ensuring the right locations are targeted for the right franchise. Our strategy will revolve around high volume terms in the right locations, ensuring they are in competitive positions and returning a competitive ROI. In our first months we will undergo a full account clean up operation, a large scale re-structure and detailed keyword optimisation that will allow growth in the account.
We are looking forward to working closely with etyres to deliver the growth demanded whilst reducing CPA – Rick Tobin MD of Circus PPC