Steady Growth For Spirits Kiosk

Since beginning to work together back in 2020, Circus PPC have helped Spirits Kiosk almost double their revenue.

Spirits Kiosk, part of the Enotria&Coe umbrella, are a ‘one stop shop’ that deliver spirits from a number of makers – from smaller craft distilleries to household name brands, mixology essentials and non-alcoholic beverages.

Objectives

The Goals

Since August 2020, Circus PPC has worked with Spirits Kiosk to manage their PPC strategy, and has seen steady YOY growth ever since.

The client has a specific KPI of achieving a monthly 3X ROI, which we’ve accelerated alongside sales volume and revenue over the past two years.

As an agency motivated by driving budget efficiency alongside growth, we’ve been focused on helping our client meet their desired KPIs, whilst looking at best performing areas and activity to ensure that budget is being allocated effectively.

Strategy

The Activity

Despite working with a lower budget than H1 2022, we drove success and improved account performance through Search and Performance Max campaigns. Some of the changes and updates made to the account in order to do so include:

  • Improving product titles on Shoptimised;
  • Testing audience signals in Performance Max;
  • Improving shopping titles;
  • Testing new Performance Max ads;
  • Creating top product campaigns.

Since April 2023, we’ve seen significant MOM improvements in the account, including:

  • 11% AOV increase (Apr)
  • 49% revenue increase (May)
  • 15% sales increase (Jun)

Success

The Results

Over two years (comparing H1 2021 and H1 2023), we’ve driven significant increases across the whole account, which include:

  • 96% revenue increase
  • 74% sales increase
  • 59% ROI increase
  • 29% CPA decrease
  • 13% AOV increase

In addition to the impressive two-year results, we also increased budget efficiency between years 2 and 3, with spend being reduced by 21%, but revenue increasing by 23%.

revenue growth
96
sales growth
74
ROI increase
59

The Project Team

Ramneet Panesar

PPC Analyst

Ramneet joined Circus at the beginning of 2022, and brings with her an enthusiasm and love of all things marketing!

Abbie Hampson

Client Services Manager

Abbie’s methodical and organised approach allows her to deal with complex PPC account builds.

Chloe Tetmajeris

PPC Manager

Having strong communication skills has allowed Chloe to understand issues faced during the pandemic induced lockdown and enabled her to work closely with clients in order to overcome them.

Anna Wood

Head of Client Services

A logical thinker and committed to delivering quality results for clients, with experience working on global brands.

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