Furniture.co.uk hit Black Friday with a BANG!

furniture.co.uk, with an increased monthly budget for November, put their BF promotions live earlier than ever before to tap into consumer behaviours and reach the ‘upper funnel’ – driving not only conversions, but also brand awareness in the lead up to the peak period. Following a quiet ‘Fake Black Friday’ (the Friday before BF),we increased aggression the night before BF in advance of the expected uplift in search queries.

Ultimately, the extended sales period helped to build momentum and led to a high CvR and AOV, with increased aggression on BF weekend securing conversions and the best ever BF period for furniture.co.uk.