Automated Imports: Schedule Imports From AdWords To Bing

Bing Ads have recently launched Automated Imports which allows you to automatically import your Google AdWords campaigns into Bing Ads. This can be scheduled to run daily, weekly or monthly.

AdWords to Bing Campaign Imports

Every time we add new campaigns, keywords or ads into AdWords, we then have to also apply those same changes to our Bing Ads account.

Bing Ads already had an Import Campaigns feature so we didn’t have to build the new campaigns from scratch, however, we still had to manually run the import every time.

The new Automated Imports feature is a supercharged version of this and a brilliant time saver so that you can have more time to focus on optimisation.

Below is a step-by-step guide on how to set this up:

Import From Google AdWords

First, sign in to your Google AdWords account.

Bing Ads Automated Imports from Google AdWords

Then, choose to import all existing and new campaigns from your AdWords account or just specific campaigns from that account.

Bing Ads Choose AdWords Campaigns to Import

Check Your Import Preferences

  1. Choose the Bing Ads account where you want to import.
  2. Decide what to import: new campaigns or changes to existing campaigns.
  3. Clean up your campaigns by deleting items that have been removed from Google.
  4. Make adjustments to bids, budgets, URLs and any tracking templates.
  5. Link your ad extensions and/or Bing Merchant Center to your Bing Ads accounts.

Bing Ads Automated Imports Choose Preferences

Schedule Your Imports

Choose when you want to import your AdWords data into your Bing Ads account.

Bing Ads Schedule Your Imports

Choose How Often To Import

Option 1: Once

Bing Ads Schedule Your Imports Once

Option 2: Daily

Bing Ads Schedule Your Imports Daily

Option 3: Weekly

Bing Ads Schedule Your Imports Weekly

Option 4: Monthly

Bing Ads Schedule Your Imports Monthly

Review Your Import Summary

The Import Summary confirms that your import has been scheduled, when it will run and how often it will sync.

Bing Ads Review Your Import Summary

Manage Your Scheduled Imports

You can view and edit your currently scheduled imports and also pause, enable and delete them at any time.

Bing Ads Manage Your Scheduled Imports

Review Your Import History

You can examine all your automated and ad-hoc imports and also download an error file of imports that may have failed.

Review Your Import History

If you would like help managing your PPC campaigns on AdWords & Bing then please get in touch for a free account review.

Written by William Cheng PPC Director at Circus PPC Agency

William Cheng
Operations Director

Highly dedicated and experienced director working with large international brands, goal focused and data driven analyst.

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