2023 Recap: 10 Highlights From The Past Year

Welcome to our 2023 recap! Over the past 12 months, we’ve continued to grow as an agency, celebrating more achievements, wins, success and fun than ever before!

However, there are a few highlights that shone for us – keep reading for 10 of our chosen moments that made our year, many of which we hope to continue (or get even better at) in 2024…

Our 2023 Recap

Despite the challenges that 2023 brought, we still saw the agency grow and flourish during the past year – including seeing our biggest month on record in November! Read on for some of our top highlights from 2023…

10 Agency Highlights

In no particular order, here are some of the moments we loved as an agency during 2023:

  • Winning PPC Agency of the Year… twice!

We won ‘PPC Agency of Year’ not once, but twice, at both the UK Digital Excellence Awards and UK Digital Growth Awards… hat-trick in 2024?

  • Growing the team

We welcomed four awesome new experts to the team this year: PPC Executives Luisa, Lauren and Mo, and PPC Reports Analyst Dev!

  • Achieving our biggest Black Friday on record

This year’s Black Friday was bigger than ever before, and we saw a total revenue increase of 59% for clients over the Black Friday weekend! We only expect this to rise next year! For more Black Friday analysis, read our full report here.

  • Working with amazing clients

Every year, one of the most amazing things to look back on is the incredible work we do with clients, and how awesome they are to work with. We’ve loved every minute working with our fantastic clients this year, and have welcomed some awesome new brands to our roster!

  • Hosting our first ever panel event

Back in September, we opened up our doors as part of Leeds Digital Festival and invited our friends from Salesfire and Shoptimised to talk about all things CRO! Listen to the full recording of the event here.

  • Toasting to our 14th birthday

It might be cliché, but every year we celebrate our birthday and look back at how we’ve grown as an agency and celebrate many more successful years to come!

  • Introducing weekly team time

One of the best things about working in a team of experts is being able to knowledge-share and solve problems together. Earlier this year, we introduced weekly ‘team time’ on Thursday afternoons to discuss topics and share ideas that will help us deliver even better results for our clients.

  • Exhibiting at events across the North

We joined the team at Marketing Showcase for their Sheffield, Leeds and Manchester events, as well as the Salesfire team at their first ever Salesfire Summit. Listen to our Commercial Director, Ahmed’s, talk at Marketing Showcase Leeds here.

  • Maintaining our Google Premier Partner status (again!)

Since Google introduced its Premier Partner programme, we’ve proudly maintained Premier Partner status that allows us greater insight into products, betas, updates and more from Google.

  • Organising awesome team events to celebrate

Our legendary summer and Christmas parties were back for 2023, where we celebrated our achievements as a team and enjoyed some time away from the office together. This year, we rented out a lodge in York for summer, and headed across the Pennines to Manchester for a festive night out.

And that’s all from our 2023 recap! Thank you to our clients, partners, and friends for the continuous support you provide to help us be the best we can be. But most importantly, a big thank you to our amazing team, who we know will go on to smash another year as we enter 2024!

Stephanie Caldecott
Brand Communications Manager

An enthusiastic and experienced marketer with a passion for taking brands to the next level, creatively raising awareness and having fun as she goes!

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