Ever wondered who the fantastic PPC experts behind our successful client accounts are? We’re letting you behind the scenes to meet our brilliant team and find out more about all of the amazing work that they do…
First up, Chloe!
Name: Chloe Tetmajeris
Date Started at Circus: November 2019
What made you first want to pursue a career in PPC?
Being able to build rapport with clients, and working closely with them to help them achieve their goals.
What’s your favourite thing about working at Circus?
Can I say all of the Paw-PC experts? That and the feeling of community – everyone helps each other out and shares ideas to make the whole team stronger.
Who is your dream client?
Waterstones – unbashed bookworm over here!
If you could solve one PPC issue forever, what would it be?
I’d make sure that end to end tracking always works and is 100% unbreakable so we can always see what is and isn’t working in accounts.
What’s your dream holiday destination?
This is a really hard one, but I’d love to travel around Italy and visit different cities. I’ve already ticked off Rome, but would like to explore Tuscany, Florence and Tavullia.
What would be your desert island meal?
I don’t eat meat anymore, but if you could magic fake meat to taste exactly like the real thing, it would be my mum’s homemade Sheperd’s Pie.
What’s something about you that might surprise people?
I’m a fan of F1 and Moto GP, so I’m gutted the seasons are almost over and I’ll no longer have structure to my weekends – grazie Vale!
If you could guest star on a TV show, which one would it be and why?
Ru Paul’s Drag Race, especially the UK one. The whole show is so fun and the things drag queens pull together is absolute art – just call me Michelle Visage 2.0… except with more chair dancing.
Home or Office?
Home
Morning or Evening?
Morning
Dog or Cat?
Dog
Countryside or City?
Countryside
Spender or Saver?
Saver
Coffee or Tea?
Tea
Summer or Winter?
Winter
Keep your eyes peeled for more about our incredible team members!
Is Black Friday essential for PPC campaigns?
For many retail and eCommerce businesses, Black Friday is one of the biggest days of the year, and has become a culturally significant event in the Western world that encourages people to spend in the weeks leading up to Christmas – and in America, following Thanksgiving.
Our PPC expert, Slava, discusses how it can affect PPC account performance.
For any business that uses PPC as a way to generate leads and improve sales, Black Friday is definitely worth utilising as a tool to improve PPC account performance and product sales.
During the Black Friday weekend, if you have a solid PPC strategy, there are plenty of positive outcomes that can benefit your account performance and sales. Due to the popularity of Black Friday weekend, people generally have a high buying intent – even non-discounted items due to already having an urge to spend. Using PPC during this time is also great for brand awareness and could lead to a surge in account performance and sales.
There are also some things to keep an eye out for and take into consideration, as despite the benefits that Black Friday might bring, it isn’t completely free of potential issues.
Some of these issues include an increase in traffic causing both your website to crash and false indications of sales due to a build-up of traffic prior to Black Friday, a higher spend, and improved account performance being temporary. However, this shouldn’t deter you from taking advantage of the huge changes and enhancements that Black Friday can add to your account performance.
In addition to being aware of the potential issues that could affect account performance, it’s also a good idea to make sure you’re aware of the expectations you should have when it comes to PPC and Black Friday. There are three big things to expect, which are:
- Spending more money than usual due to higher volume and traffic.
- Being busier and more alert in order to continuously monitor your account.
- Preparing for technical issues such as scheduled ads not going live.
Being aware of these things will put you in a better position to successfully and carefully consider the most suitable actions to best improve PPC account performance.
So, in conclusion, Black Friday can make a huge, positive difference to PPC accounts, providing businesses with a boost in sales that can help towards year-end goals and KPIs. However, the downside of a (potentially temporary) surge in account performance, is the return to a much more ‘normal’ paced account performance in the days and weeks following.
P.S. Be kind to your PPC analyst – they are under tons of pressure over this period! Even if you don’t cash as much revenue as you had expected it doesn’t mean they didn’t do a good job or didn’t work hard enough. It could be down to your competitors having better sales or higher budgets allocated for Black Friday.
P.P.S. To PPC’ers out there: Don’t forget to pause your ads after the sale is over.
In addition to Black Friday, it’s important to take into consideration Prime Day – which we looked at recently and you can find out more about here.
Client wins for Circus this November!
We’re excited to welcome onboard a number of new clients including Cheesegeek, 4×4 Tyres, and Everly Wellness. The client wins come as we begin plans to continue growth and double our workforce in 2022.
Circus Founder and MD, Rick Tobin, said:
“We’re extremely happy to be welcoming new and exciting clients to our existing and constantly growing list of businesses that are realising the potential of well-managed PPC accounts.
“Our continuous growth and success, along with our latest client wins, means that our plans to double the workforce by next year are well and truly underway, and our new city centre location will provide us with more and more opportunities to connect with new and existing clients, and continue to expand in a thriving digital city.”
Rich Simpson, Chief Operating Officer at Cheesegeek, online cheesemongers selling craft and artisan cheeses, said of the new partnership:
“Circus PPC put together a thorough proposal that really impressed. Key for us was their small team of focused PPC specialists and the number of clients each of the team worked on. It was also refreshing to see commitment behind the projections they gave us – this has given us the confidence that we can achieve big things together over the next 3 months.”
Fancy joining the Circus?
Right now, we’re looking for PPC experts to join our consistently growing and talented team, to help continue to deliver exceptional results to our clients, meeting their business objectives and driving growth along the way.
So, what might a day in the life of a Circus PPC expert look like? PPC Account Manager, Meg, talks us through a day in her working life:
9.00AM
Usually I’m already sat at my desk, with a cup of tea to hand, catching up with emails and checking over my client accounts.
10.00AM
There’s not many days that go by without a meeting either internally or with clients over Zoom – so it’s time to top up my tea and head into one of our meeting rooms.
11.00AM
One of my clients is launching a new product, so I’m setting up a new campaign. To do this, I first turn to the Keyword Planner to find relevant keywords to bid on and their associated search volumes, which I then arranged into tightly themed ad groups. After this, it’s time to begin the first draft of the ad copy!
12.30PM
Our Brand Communications Manager, Steph, pre-warned me that she’d need to me to pose for some photos for social media today, which I wouldn’t mind, but it was raining when I ran from the car to the office this morning, and my hair didn’t quite survive the journey 😣
1.00PM
Lunchtime and no more photos! If I’ve not brought my lunch in with me, I’ll most likely be heading over to The Springs – a nearby shopping centre – to grab some lunch. My go-to is either a Boots meal deal or if I fancy a treat, a pitta from Humpit!
2.00PM
I make a post-lunch cuppa and get ready to concentrate! Growth is really important to our clients, and one of the ways we assist with this is by forecasting the level of investment required to help hit business goals. For the next couple of hours, I’m preparing a 6-month projection for one of my clients so that they can plan how much of their marketing budget to allocate to PPC.
4.00PM
The final hour of the day, for me, is usually spent wrapping up anything I’ve not had time to do yet, but at the moment, I’m assisting with recruitment, so myself and Will, the PPC Operations Director, will sit down and have a catch-up around interviews for people who’ve showed an in, admin and all things Circus! Of course, none of this happens without a cup of tea to hand ☕
5.00PM
Time to head off, but not before saying bye to Teddy, the office dog AKA Rick, our MD’s dog 🐶
Are you a PPC expert looking for a new challenge?
Or enthusiastic, willing to learn, and ready to pursue a career in PPC?
The business is currently going through a period of exciting growth and we’re looking for new team members to join us on the journey. If you’re up for the challenge and fancy joining the Circus 🎪, email careers@circusppc.com and let us know why you’d be the perfect addition to our growing team.
Circus prepares to move into Leeds City Centre
Following huge successes and client wins over the past few months, Circus PPC is excited to announce its expansion into the city centre as part of an ongoing recruitment drive that hopes to double the size of the workforce over the next year.
The new offices, located on Thirsk Row in the newly refurbished Tailors Corner, will act as the company’s new headquarters, whilst they keep their existing space at Thorpe Business Park to accommodate meetings.
(From L-R): Commercial Director, Ahmed Chopdat; Founder and Managing Director, Rick Tobin; and PPC Operations Director, Will Cheng.
Founder and MD, Rick Tobin, talked about the importance of the move and how it was necessary to move the business forward:
“We believe that putting ourselves at the heart of the action, along with a focus on our online brand awareness is the perfect way to attract quality candidates who can help to take our business to the next level.
“There’s no shortage of agencies in Leeds and the surrounding areas, and moving into the city centre was the next logical step for us in order to position ourselves as serious competitors that people are keen to work for.”
On top of an exciting move, the business is also celebrating multiple client wins, with a number of clients having come on board following a successful year.
If you’re a PPC expert, or you’re enthusiastic and interested in pursuing PPC as a career – let us know! We’re on the lookout for passionate and driven people to join our team in Leeds and help continue to grow the agency. For more information, email careers@circusppc.com or find out more about what we do over on our services page.