Senior Paid Social Manager

Job description

Are you a Paid Social strategist who has worked across Meta (Facebook & Instagram) to scale and transform client performance? Do you thrive on crafting innovative, cross-channel strategies and seeing substantial, tangible results? Do you love diving deep into complex data, unearthing high-level strategic insights, and mentoring others? Then step right up! 

Circus PPC is an award-winning, independent specialist agency based in Leeds, dedicated to delivering measurable, high-impact growth and outstanding results for our diverse portfolio of ambitious clients. We’re driven by data, committed to transparency, and passionate about the power of PPC. We don’t just manage campaigns; we build long-term partnerships based on trust, expertise, and a proactive, strategic approach. 

We’re looking for an exceptional and highly strategic Senior Paid Social Manager to join our expanding team. This is a high-impact, leadership role where you’ll take the strategic lead on managing, optimising, and significantly growing our most complex clients’ Meta (Facebook & Instagram) advertising accounts, acting as their senior strategic partner.

What you’ll be doing daily:

As a Senior Paid Social Manager, you will be a strategic leader, directly impacting the success of our most valuable clients. Your day-to-day will involve: 

• Senior Strategic Leadership: Defining, implementing, and overseeing advanced, full-funnel Meta advertising strategies across Facebook and Instagram to align with and aggressively exceed key client business objectives and KPIs (e.g., LTV, blended ROAS, enterprise-level CPA goals, Market Share). 

• Complex Account Ownership & Scaling: Taking full, senior-level ownership of a portfolio of our largest and most complex client Meta PPC accounts, driving significant growth, ensuring consistent performance at scale, and guaranteeing maximum client satisfaction. 

• Advanced Audience Strategy: Pioneering sophisticated audience research, advanced segmentation, and creative targeting strategies (including Custom/Lookalike audiences and CRM integration) to capture the highest-value customers. 

• Creative Testing Frameworks: Collaborating with clients/internal teams to develop high-impact ad creatives and copy, and designing rigorous, continuous A/B testing frameworks to maximise engagement and conversion efficiency. 

• Budget, Bidding & Attribution Mastery: Masterfully managing and optimising substantial campaign budgets, implementing advanced bidding strategies, and advising clients on multi-touch attribution to maximise holistic ROI and deliver unparalleled cost-efficiency. 

• In-depth Performance Analysis & Insight Generation: Continuously monitoring performance, conducting complex data modelling and analysis, and translating this data into high-level, actionable strategic insights and innovative recommendations for portfolio-wide optimisation. 

• Platform Innovation & Thought Leadership: Proactively staying ahead of and implementing cutting-edge Meta platform updates, new ad formats, and emerging industry trends, often becoming the internal expert. 

• Senior Client Partnership & Consulting: Building and maintaining strong, strategic relationships with senior client stakeholders. Leading regular performance reviews, presenting strategic blueprints, simplifying complex data, and collaboratively evolving strategies based on their long-term business goals. You are the client’s direct, senior-level PPC expert. 

• Cross-Departmental Strategy: Working effectively with internal teams to architect integrated, holistic, and unified Paid Media strategies. 

• New Business & Mentorship: Taking a lead role in delivering complex Meta pitches to existing and new clients, and potentially mentoring junior team members.

What we’re looking for:

We’re searching for a strategic leader who is: 

• An Elite Meta Ads Strategist: Demonstrable, hands-on experience managing and scaling multi-six-figure+ Meta (Facebook & Instagram) advertising budgets and delivering exceptional, transformative results for high-profile clients, ideally within a high-growth agency environment. 

• Highly Analytical & Data-Driven: A genuine passion for complex numbers, an ability to spot nuanced trends, and the skill to use these insights to drive sophisticated, high-value strategic decisions. Expert proficiency in Meta Ads Manager and advanced reporting/BI tools. 

• Executive-Level Strategic Thinker: Proven ability to rapidly translate complex client business goals into highly effective, scalable, and full-funnel Meta advertising strategies. 

• Senior Client Partner: An exceptional relationship builder with impeccable communication, negotiation, and presentation skills, capable of confidently consulting with senior stakeholders and simplifying complex PPC concepts for a c-suite audience. 

• Pioneer & Innovator: A proactive mindset, always seeking opportunities to radically improve performance, test ground-breaking approaches, and maintain the agency’s position at the cutting edge of Meta advertising. 

• Master of Organisation: Meticulous attention to detail while expertly managing multiple complex client accounts, aggressive deadlines, and competing high-priority objectives. 

• Advanced Problem Solver: Resourceful, resilient, and adept at troubleshooting high-level technical and campaign-performance issues effectively. 

• Strategically Results-Oriented: Laser-focused on exceeding challenging client KPIs and demonstrating clear, substantial ROI. 

Bonus points if you have: 

• Extensive experience with other paid social platforms (e.g., LinkedIn, TikTok, Pinterest) at a strategic level. 

• Advanced expertise in Google Analytics (GA4) and implementing sophisticated conversion tracking setups (e.g., Server-Side Tracking, Conversions API). 

• Relevant industry certifications (e.g., Meta Blueprint, Google Analytics Certification). 

• Prior experience mentoring or managing junior team members. 

This Role is not for community managers. 

Why Circus PPC? 

At Circus, we don’t do smoke and mirrors. We believe in: 

• Specialist Focus: We do PPC and PPC only, with a dedicated, expert team. 

• Direct Client Access: You’ll work directly with your clients, building strong relationships. 

• Continuous Growth: We invest in our team’s development and are committed to staying industry-leading. 

• Honesty & Transparency: We provide upfront, honest advice with no hidden agendas. 

• Award-Winning Culture: We’re proud to be recognised as a ‘Best Place To Work’, fostering an environment where our team thrives. 

• Your Success is Our Success: We’re motivated by the radical growth we can generate for our clients, and that same passion applies to your career progression. 

• A flexible way of working (hybrid) 

• A sociable, supportive workplace environment 

• Company pension scheme 

• Casual dress code 

• Early finish Fridays 

• Monthly team social events (including Summer and Christmas Party) 

• 33 days holiday (including Bank Holidays), plus your birthday off! 

• Private medical 

• Biannual salary reviews 

Ready to join the main event? 

If you’re a Meta PPC pro looking for a challenging yet rewarding role in a supportive and expert agency, we want to hear from you! 

To Apply: 

Please submit your CV along with a cover letter outlining your relevant Meta PPC experience and why you’re the perfect fit for Circus PPC to careers@circusppc.com 

Location: Leeds, UK (Hybrid/Office-based options available – details to be discussed)

Salary: £40K – £60K, depending on experience