Circus PPC Expands Service Offering With Paid Social Department
Circus PPC is excited to announce the expansion of its service offering with the launch of a dedicated Paid Social department, marking an important milestone in the agency’s continued growth as a performance-driven marketing agency.
As client needs evolve and the digital landscape becomes increasingly multi-channel, Circus PPC is investing further in specialist talent to ensure clients can reach and engage audiences across every relevant touchpoint through strategic campaigns. The new department strengthens the agency’s ability to deliver joined-up strategies that combine performance, creativity and insight across platforms.
Welcoming New Talent
To lead this expansion, Circus PPC has welcomed Caitlin Dillon as Senior Paid Social Manager and Esther Jackson as Paid Social Analyst, both of whom joined the agency at the beginning of 2026.
Caitlin joins Circus PPC from fellow Leeds agency Journey Further, where she built extensive experience managing and scaling campaigns for ambitious brands across multiple platforms. In her new role, Caitlin will head up the new department, working closely with clients and internal teams to develop high-performing strategies across platforms.
Esther brings a strong mix of in-house and agency experience, giving her a well-rounded understanding of how paid social supports wider business objectives. As Paid Social Analyst, Esther will play a key role in campaign execution, testing and performance analysis, ensuring insights are translated into continual optimisation and growth.
Strengthening a Multi-Channel Paid Social Approach
The launch of the department reflects Circus PPC’s commitment to delivering integrated, multi-channel strategies that support long-term performance growth. By aligning paid social with the agency’s established PPC expertise, clients can benefit from a more holistic approach to performance marketing – one that considers the full customer journey rather than isolated channels.
The expansion has been led by Chief Strategy Officer Ahmed Chopdat, who has overseen the agency’s growth as part of its long-term strategic vision.
“Bringing Caitlin and Esther on board marks an exciting chapter in our growth. By uniting their specialised skills with our established PPC team, we are strengthening our commitment to delivering the comprehensive, multi-channel strategies that allow our clients to reach their most ambitious marketing objectives. Very exciting times ahead!”
Paid Social Services: Looking Ahead
With the addition of paid social services, Circus PPC is even better positioned to support brands looking to scale through data-driven, audience-first marketing strategies. The new department enables closer collaboration between search and social, unlocking greater efficiencies, clearer insights and stronger overall performance.
As the team continues to grow, Circus PPC remains focused on what it does best: combining specialist expertise with a transparent, results-led approach to help clients achieve meaningful, sustainable growth.
If you’d like to learn more about Circus PPC or discuss how PPC and paid social could work for your business, get in touch with the team today.
