Circus PPC Celebrates Biggest Black Friday On Record
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Circus PPC are celebrating Black Friday success with 2023 being the most triumphant on record.
The agency they grew overall client revenue by 29%, despite previous reports that consumer spending could take a hit due to the current state of the economy. In addition to this, they also saw an increase of 20% in revenue on Cyber Monday.
The agency also saw significant revenue increases across the following industries on Black Friday:
- Fashion (23%)
- Homeware (39%)
- Hobbies (68%)
- Gifting (94%)
Circus’s Commercial Director, Ahmed, said:
“Black Friday is our biggest day of the year – and has become a huge sales day for many of our clients too. This year we exceeded our revenue targets, despite reports that many consumers will be reducing spending as a result of the current state of the economy.
Despite generally seeing lower traffic than expected, we saw a total 29% increase in revenue across all of our client’s account, which drove a stronger ROI for the majority of these clients!
It’s great to see our hard work pay off and to see our client’s businesses growing amongst such an unstable market – it speaks wonders about our team’s talent and expertise. This Black Friday success is a testament to what we can do!”
Trade Furniture, a Circus client since July 2022, saw incredible YOY increases of 71% in Black Friday revenue, an incredible 301% in Cyber Monday revenue, and 171% in revenue over the whole weekend. Christina Whitworth, Operations Manager, said of the growth:
“We’ve had a great month this month, and I am feeling confident about next year with your team behind us – and in this climate that speaks volumes.”