Circus PPC Celebrates Biggest Black Friday On Record

Circus PPC are celebrating Black Friday success with 2023 being the most triumphant on record.

The agency they grew overall client revenue by 29%, despite previous reports that consumer spending could take a hit due to the current state of the economy. In addition to this, they also saw an increase of 20% in revenue on Cyber Monday.

The agency also saw significant revenue increases across the following industries on Black Friday:

  • Fashion (23%)
  • Homeware (39%)
  • Hobbies (68%)
  • Gifting (94%)

Circus’s Commercial Director, Ahmed, said:

“Black Friday is our biggest day of the year – and has become a huge sales day for many of our clients too. This year we exceeded our revenue targets, despite reports that many consumers will be reducing spending as a result of the current state of the economy.

Despite generally seeing lower traffic than expected, we saw a total 29% increase in revenue across all of our client’s account, which drove a stronger ROI for the majority of these clients!

It’s great to see our hard work pay off and to see our client’s businesses growing amongst such an unstable market – it speaks wonders about our team’s talent and expertise. This Black Friday success is a testament to what we can do!”

Trade Furniture, a Circus client since July 2022, saw incredible YOY increases of 71% in Black Friday revenue, an incredible 301% in Cyber Monday revenue, and 171% in revenue over the whole weekend. Christina Whitworth, Operations Manager, said of the growth:

“We’ve had a great month this month, and I am feeling confident about next year with your team behind us – and in this climate that speaks volumes.”

Stephanie Caldecott
Brand Communications Manager

An enthusiastic and experienced marketer with a passion for taking brands to the next level, creatively raising awareness and having fun as she goes!

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