Your Black Friday Paid Social Checklist: What To Do & When [Free Download]

If you’re running Paid Social ads this Black Friday, there’s no better time than the present to start thinking about your strategy and making sure you have everything in place to drive revenue, sales and ROI with considered performance strategies.

One of the most important things when it comes to running successful Paid Social ads? Time.

The Social algorithms need time and data to learn, creative needs time to be approved and tested, and audiences need time to be built. If you’re still setting up when peak arrives, it’s too late. In 2025, advertisers who went into peak still validating catalogues, setting measurement baselines or configuring value-based bidding missed the conversion surge entirely, with no time to course-correct.

Key Dates 2026:

• The BFCM period runs from Thursday 26 to Monday 30 November.
• Black Friday is 27 November, and Cyber Monday is 30 November.
• Working backwards, anything that needs a 3-week learning or validation window must be live by early November at the latest.

Download our Paid Social Black Friday Checklist below, and get the tips, tricks and insight you need to set your business up for it’s best Black Friday yet!