/ Our Services
Turn Microsoft ads into actual sales
It’s a channel that most agencies overlook, but Microsoft ads consistently deliver lower CPC and auction competition from google. It just needs expert management.
Measurable performance.
No wasted spend.
No generic strategies.
/ 01
/ Consistently lower CPCs
The channel most agencies overlook
and why that’s good news for you.
Microsoft Ads consistently deliver lower CPCs and less auction competition than Google – meaning your budget stretches further and your cost per acquisition is often lower.
That’s not a consolation prize. For many of our clients, it’s a genuinely profitable channel in its own right.
The catch? It only performs when it’s managed properly. Importing a Google Ads campaign and hoping for the best isn’t a strategy – it’s a waste of budget.
/ 02
/ Precision Targeting
Who is Microsoft Advertising right for?
Microsoft’s audience leans older, more affluent and more likely to be in a professional or B2B context, making it especially strong for:
- B2B and professional services
- Finance, insurance and legal
- Home improvement and premium retail
- Any sector where your Google CPCs are high and margins are squeezed
If you’re spending on Google Ads and not testing Microsoft, you’re likely leaving profitable conversions on the table.
/ 03
/ What We Do
Our Microsoft Ads Services
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Account Setup & Migration
We build Microsoft campaigns properly from the ground up – or migrate your existing Google Ads structure intelligently, rather than just copying it across.
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Search & Shopping Campaign Management
Full hands-on management, not automated import and monthly check-ins.
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Audience & LinkedIn Profile Targeting
One of Microsoft Ads’ most underused advantages – the ability to layer LinkedIn data (job title, company, industry) onto your search campaigns.
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Bid Strategy & Performance Optimisation
Ongoing refinement to ensure every pound is working as hard as possible.
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Conversion Tracking & Reporting
Clear visibility into what Microsoft Ads is contributing – so you can make confident budget decisions.
/ 04
/ Results. Relationships. Expertise.
Why Us?
Results
We focus on your business goals. Your KPIs are what we focus on, so don’t expect reporting on irrelevant metrics. We optimise towards the outcomes that actually move your business forward.
Relationships
You’ll speak to the person managing your account. No account managers relaying messages to anonymous optimisers. You get direct access to the specialist doing the work.
Expertise
PPC is our specialism – not a service line we bolt on. We’ve built our reputation here. It’s where our standards are highest and our results speak loudest.
/ 05
/ Microsoft Ads FAQs
Common Questions
- Do you have a minimum ad spend?
- We work with brands investing meaningfully in paid search. Get in touch and we’ll be upfront about whether we’re the right fit.
- How quickly will we see results?
- Most clients see meaningful improvements within the first 60-90 days, though this depends on account history and goals. We’ll give you an honest timeline from the start.
- Will we be tied into a long contract?
- In order to best understand what does and doesn’t work in your account, our contracts start at 6 months. However, we work with clients on an individual basis and take different circumstances into account. Read more on our PPC FAQs page.
- What other services do you offer?
- We’re a specialist PPC agency. Alongside Microsoft Ads we manage Google Ads, Amazon, and Paid Social channels including Meta, LinkedIn and TikTok – all under one roof.
/ Brands we work with
