The channel most agencies overlook – and why that’s good news for you.
Microsoft Advertising consistently delivers lower CPCs and less auction competition than Google – meaning your budget stretches further and your cost per acquisition is often lower.
That’s not a consolation prize. For many of our clients, it’s a genuinely profitable channel in its own right.
The catch? It only performs when it’s managed properly. Importing a Google Ads campaign and hoping for the best isn’t a strategy – it’s a waste of budget.
Who is Microsoft Advertising right for?
Microsoft’s audience skews older, more affluent and more likely to be in a professional or B2B context – making it especially strong for:
- B2B and professional services
- Finance, insurance and legal
- Home improvement and premium retail
- Any sector where your Google CPCs are high and margins are squeezed
If you’re spending on Google Ads and not testing Microsoft, you’re likely leaving profitable conversions on the table.
Our Microsoft Advertising Services
Account Setup & Migration We build Microsoft campaigns properly from the ground up – or migrate your existing Google Ads structure intelligently, rather than just copying it across.
Search & Shopping Campaign Management Full hands-on management, not automated import and monthly check-ins.
Audience & LinkedIn Profile Targeting One of Microsoft Ads’ most underused advantages – the ability to layer LinkedIn data (job title, company, industry) onto your search campaigns.
Bid Strategy & Performance Optimisation Ongoing refinement to ensure every pound is working as hard as possible.
Conversion Tracking & Reporting Clear visibility into what Microsoft Ads is contributing – so you can make confident budget decisions.
The Circus Approach
Microsoft Advertising isn’t an afterthought for us. It gets the same rigorous thinking, testing cadence and commercial focus as every other channel we manage.
We’ve seen it quietly outperform expectations for clients across multiple sectors — and we know how to make it do that for yours.
Want more from your Microsoft Advertising strategy?
“Partnership is really important to us, and having someone who fundamentally understands how Google works and is an accredited Partner was one of the key reasons why we chose to pursue a relationship with Circus.
Circus have been a breath of fresh air and I’d definitely recommend them – they’re a fantastic company to work with.”
