Sectors

Retail

Retail PPC can often be very different to PPC in other sectors – from the networks chosen, strategies used, technology exploited and the approach to optimisation. This is why it’s important for retail clients to seek out expertise in their industry when it comes to creating a successful PPC strategy.

In order to deliver consistent performance, drive growth, and stay ahead in the retail PPC game, we develop well-defined strategies based on a solid stable core. These strategies focus on both reliable yet experimental and agile methods, to exploit any new and emerging technologies without exposing too much risk.

Our 20+ years of experience managing high performance retail accounts makes us a go-to agency for retail businesses who value great communication, honesty, and a best-in-class service that helps to generate results and drives growth.

Find some of the work we’ve done with retail clients below.

Tell us about your project >

“I have been really happy with the work that Circus have done on our account. A dedicated account manager works closely with us and nothing is too much trouble, I would highly recommend.”

Christina Whitworth
Sales & Operations Manager, Trade Furniture

“Partnership is really important to us, and having someone who fundamentally understands how Google works and is an accredited Partner was one of the key reasons why we chose to pursue a relationship with Circus.

Circus have been a breath of fresh air and I’d definitely recommend them – they’re a fantastic company to work with.”

Steve Broodryk
Digital Marketing Executive, Miele UK

“Having been a very active online retailer for over 10 years we have lost count of the number of Paid Search companies we’ve worked with (from in-house employees to so called market-leading Paid Search companies). It’s an industry where you’ll never know who can really deliver a good managed service, unless you use them. We have been working with Circus for over 3 years now and from the very start they have been outstanding in all aspects of their service. They have been an absolute pleasure to work with.”

Mohammed Patel
Owner & MD, Kiddies Kingdom

“We have been relying on Circus to handle our Google Ads and PPC accounts for some time now and it has been the best decision to do so, they are constantly looking for the best options to make the most out of our investment and helping our business grow. We are really happy to have them as a business ally.”

Alfonso Castaneda
Ecommerce & Digital Product Manager – The Great Wine Company

Retail Case Studies

Retail Updates

Blog,News,Thought Of The Week7th Nov 2025By Steph Caldecott

Black Friday 2025: The Ultimate PPC Strategy and Checklist For Success

Blog,News,Thought Of The Week7th Nov 2025By Steph Caldecott

Black Friday 2025: The Ultimate PPC Strategy and Checklist For Success

Black Friday 2025 is just around the corner – and with it, one of the biggest opportunities of the year for businesses to boost sales, attract new customers, and dominate their markets. Whether you’re running an eCommerce brand, managing client […]

Blog,News,Thought Of The Week6th Oct 2025By Anna Wood

Conflict Resolution: ‘Soft’ Skills Are More Important Than Ever

Blog,News,Thought Of The Week6th Oct 2025By Anna Wood

Conflict Resolution: ‘Soft’ Skills Are More Important Than Ever

There’s no denying that the more we rely on AI, the less of our ‘soft skills’ we need to use. Whilst no more hours spent making sure our email matches the *perfect* tone or manual call note-taking sound idyllic, there […]

Blog,News,Thought Of The Week21st Sep 2025By Steph Caldecott

How to Outsmart PPC Competition This Q4 (Without Blowing Your Budget)

Blog,News,Thought Of The Week21st Sep 2025By Steph Caldecott

How to Outsmart PPC Competition This Q4 (Without Blowing Your Budget)

Q4 is the quarter we all anticipate (and sometimes dread). With Black Friday and Christmas on the horizon, it’s no surprise PPC advertisers feel the heat – serving much bigger in-market audiences while bracing for fierce bidding wars and PPC […]