Jo Alexander has been bringing beautifully crafted, sustainably sourced garden furniture to customers for over 20 years. With a naturally seasonal business – typically from March through August – every pound spent at the start of the season counts. When they began working with Circus PPC, the goal was simple: make their Meta activity work harder.

March 2026 was their first month live with us. Here’s what happened.

Jo Alexander’s Meta activity had historically leaned heavily on bottom-of-funnel campaigns – great for capturing demand, but limited in its ability to build awareness and nurture new customers into buyers. With a premium product in a competitive space, there was a real opportunity to do more with the platform. They needed a strategy that could drive meaningful growth without a dramatic increase in spend.

Circus rolled out a new campaign structure designed to work the full funnel – not just the bottom of it.

We introduced a combination of creative-led campaigns and Advantage+ Catalogue campaigns, built to guide customers through their journey from first discovery to purchase. First-party data was put to work to inform broader campaigns like ASC, and to power Lookalikes in more targeted activity.

Feed segmentation allowed us to push higher price-point products and bestsellers to the front – making sure the most valuable items in the range got the visibility they deserved, while still following platform best practice.

Creative strategy was built around a test-and-learn mindset from day one. A mix of formats – statics, videos, carousels, and collections – brought Jo Alexander’s key brand pillars to life: unique designs, sustainably sourced materials, and furniture that’s genuinely built to last. Every piece of creative was designed to connect emotionally with the audience, not just sell to them.

With just 15% more spend, March 2026 delivered results that far outpaced the same month last year:

• -15% CPM 
• +378% Clicks 
• -76% CPC
• +200% Sales 
• -62% CPA 
• +523% Revenue 
• +440% ROAS 

Compared to the full 2025 season, March 2026 is already setting a stronger foundation for the months ahead:

• -78% CPC
• +410% CTR
• -5% CPA
• +118% ROAS

In just one month, Jo Alexander has a platform – and a strategy – to make this their best summer yet.