Lunio is a click-fraud detection platform designed to protect PPC campaigns from invalid traffic, provide real-time protection and insights, and make sure that every click counted is a genuine opportunity, not wasted spend.
Objective
Stop Invalid Traffic
Invalid traffic and click fraud can be silent killers of ROI in any PPC account, and without the right detection platform, advertisers may never even realise the extent of the problem.
Fraudulent clicks inflate CTR, misallocate valuable budget, and reduce CVR – skewing data and making performance appear weaker than it really is. This not only wastes resources but can also lead advertisers to question their strategy, misdiagnose issues, and make changes based on misleading insights.
Results
How Lunio Helped
We implemented Lunio for a books and literature client to tackle invalid traffic and click fraud and uncover the real impact it was having on their PPC performance. Once Lunio was in place – analysing user behaviour and patterns to detect and block fraudulent activity – wasted spend was stopped, and their budget started working where it mattered.
Over a 30-day period, Lunio saved around £12,000 that would have otherwise been lost. We reinvested this recovered budget to trial a DSA campaign with AI Max applied, which delivered exceptional results compared to the previous period without AI Max:
- 85% revenue increase
- 72% sales increase
- 11% ROI increase
Lunio didn’t just save budget – it opened the door to new PPC opportunities and measurable growth.