Bigger results don’t always mean bigger budgets. Sometimes they just mean better creative – which is exactly what Rat Race saw when we revamped their Meta Ads creative strategy.
Rat Race creates epic adventure challenges – the kind that push people to their limits and make for genuinely compelling content. With a naturally visual, story-rich brand, Meta should be a powerful platform for them. And it is – but when we came on board, there was a clear opportunity to make their Meta Ads creative strategy work a lot harder.
Rat Race’s Result-Driving Meta Ads Creative Strategy
The core issue was creative diversity. Rat Race had strong brand assets, but without a varied mix, the algorithm has less to learn from and less chance of finding the right people at the right moment. So we changed that.
The biggest shift was bringing UGC-style content – videos made by actual challenge participants – into paid campaigns alongside existing brand assets. Real people documenting real adventures connect with audiences in a way that polished brand creative simply can’t replicate. It’s also exactly the kind of signal Meta’s Andromeda algorithm thrives on. Feed it a richer, more varied creative mix and it gets much better at finding the right people – without you needing to narrow the targeting yourself. Creative becomes the targeting.
Alongside that, we refined the campaign structure using Traffic and Sales objectives and brought in Advantage+ Shopping Campaigns to support broader, more efficient reach.
The results?
Spending 20% less than the same period last year, Q1 2026 delivered:
- +73% impressions
- +404% ThruPlay video views
- +98% link clicks
- CPC down 59%
More reach, more engagement, more efficiency. All from a smarter Meta Ads creative strategy, not a bigger budget.
You can read the full breakdown in the case study.
Interested In Seeing Similar Results?
Our team of Paid Social and PPC experts are here to help – drop us a line using the form below and we’ll get back to you to arrange a free audit of your existing account.
How Kiddies Kingdom Boosted Results Without Touching Their Paid Social Budget
Sometimes the biggest wins don’t come from a bigger Paid Social budget – they come from using what you already have more intelligently.
Kiddies Kingdom is a well-established retail destination for parents, stocking a huge range of baby and kids products across some of the biggest names in the category. Their Meta activity was ticking along, but there was a clear gap between what it was doing and what it could be doing – particularly around how their product catalogue and customer data were being used.
How Kiddies Kingdom Achieved More From Meta With The Same Paid Social Budget
No changes to their Paid Social budget were needed. Just a smarter approach.
Their catalogue had been limited to a promotional strategy, which is a pretty narrow use of what a full product feed can do. On top of that, audience targeting was leaning on pixel data alone – missing the richer signals that their own CRM data could provide. We tackled both together.
We opened up the full product feed and introduced targeted product sets to prioritise the right items in the right contexts – sale products, higher-ticket items, and brands with stronger margins. Alongside that, we refreshed their audience lists and rebuilt their lookalike stacks using CRM-based audiences rather than pixel data. The algorithm is only as good as the data you feed it, and this gave Meta a much cleaner picture of who Kiddies Kingdom’s best customers actually are.
The results?
Quarter on quarter, CPA dropped 35%, ROAS increased 78%, and CPC fell 58%. Proof that you don’t always need a bigger PPC budget to see meaningfully better returns – sometimes it’s about making the budget you already have work harder.
You can read the full breakdown in the case study.
Interested In Seeing Similar Results?
Our team of Paid Social and PPC experts are here to help – drop us a line using the form below and we’ll get back to you to arrange a free audit of your existing account.
How Jo Alexander Got Quick Paid Social Results in 30 Days
We don’t always get to share such quick Paid Social results, but when a client joins and things click into place from the off, it’s worth talking about.
Jo Alexander – a premium garden furniture brand with over 20 years under their belt – came to us at the start of March 2026. They had a short seasonal window to work with and Meta activity that wasn’t pulling its weight. Yet within their first month live with us, they were seeing the kind of quick Paid Social results that most brands spend an entire season chasing.
Jo Alexander’s Quick, 30-Day Paid Social Results
The core issue was that their campaigns were doing too much heavy lifting at the bottom of the funnel and not enough higher up. They were capturing people who were already ready to buy, but not doing much to bring new customers into the picture. For a brand with genuinely beautiful, sustainable products, that felt like a missed opportunity.
We restructured things around a proper full-funnel approach – better creative, smarter use of their first-party data, and feed segmentation to make sure their best products were getting seen by the right people. Nothing revolutionary, just solid strategy applied consistently.
The results?
- +523% revenue
- +440% ROAS YOY
Both with only 15% more spend! Proof that with the right strategy in place, quick Paid Social results aren’t just possible – they’re repeatable.
We’ll let the numbers do the talking – you can read the full breakdown in the case study here.
What Jo Alexander Said:
“From the outset, they [Circus] quickly identified and resolved issues that had been holding performance back, and the results have been clear – higher sales alongside reduced costs. The team has taken full ownership of the account with confidence and professionalism, bringing a level of expertise and proactivity that we hadn’t experienced with our previous agency.”
Interested In Seeing Similar Results?
Our team of Paid Social and PPC experts are here to help – drop us a line using the form below and we’ll get back to you to arrange a free audit of your existing account.