/ Our Services
Target high-value B2B customers with LinkedIn Ads
Get in front of decision makers on the platform that drives 80% of B2B social media leads.
LinkedIn Ads Agency: Pipeline, Not Just Leads
LinkedIn lets you reach the exact people who buy from you, by job title, seniority, company and industry. We make sure that precision turns into qualified pipeline and revenue.
/ 01
/ Pipeline & Revenue Optimisation
Why LinkedIn?
The most expensive clicks. The most valuable audience.
LinkedIn has the highest CPCs in paid social, and the best B2B targeting. Used well, it reaches buying committees no other platform can. Used badly, it fills your CRM with leads sales won’t touch.
The difference is how you connect ads to your sales process. We optimise for pipeline and revenue, not form fills.
/ 02
/ Our Approach
The Circus Way
Signals: connected to your CRM. We set up the LinkedIn Insight Tag and Conversions API, and feed back offline outcomes like MQLs, SQLs and closed deals. LinkedIn then learns which leads are actually worth having.
Creative: built for busy decision-makers. We test thought leadership, document ads, video and offers against clear messaging pillars. B2B buyers are still people, and generic corporate ads get ignored.
Measurement: tied to pipeline. We report on cost per qualified lead, opportunity and pipeline value, and account for long sales cycles. That shows what LinkedIn is really worth to your business.
/ 03
/ Results. Relationships. Expertise.
Why Circus?
Why us?
Results: Commercial-focused strategies, grounded in real business outcomes: purchases, qualified leads and revenue. Your KPIs are what we optimise towards.
Relationships: A senior team with zero layers. You speak directly to the paid social specialist running your account, not an account manager relaying messages.
Expertise: Paid media is all we do. Our paid social team works alongside our search specialists, so LinkedIn supports your wider performance plan instead of just recycling existing demand.
/ 04
/ What We Do
Our LinkedIn Ads Services
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B2B Campaign Strategy
Full-funnel structures from awareness to demand capture, built around your sales cycle.
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Account-Based Marketing
Target lists of named companies and contacts, aligned with your sales team.
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Lead Gen Forms & Lead Quality
Forms that balance volume and quality, synced to your CRM.
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Thought Leader Ads
Promote posts from your leaders and experts, which often outperform brand content.
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Creative Strategy & Direction
Messaging, formats and offers to test, plus production through our creative team.
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Reporting
Live dashboards, weekly reporting and quarterly planning, focused on pipeline.
Are you ready?
/ 05
/ Results. Relationships. Expertise.
Why Us?
Results
We focus on revenue, not vanity metrics. Impressions and clicks don’t pay salaries. We optimise towards the outcomes that actually move your business forward.
Relationships
You’ll speak to the person managing your account. No account managers relaying messages to anonymous optimisers. You get direct access to the specialist doing the work.
Expertise
LinkedIn Ads is our specialism – not a service line we bolt on. We’ve built our reputation here. It’s where our standards are highest and our results speak loudest.
/ 06
/ LinkedIn Ads FAQs
Common Questions
- Is LinkedIn advertising worth the cost?
For B2B brands with a high customer value, usually yes. CPCs are higher than other platforms, but the audience quality is too. We judge success on the cost of qualified pipeline, not the cost of a click.
- What budget do I need for LinkedIn Ads?
It depends on audience size and deal value, but LinkedIn needs enough spend to test and learn. We’ll recommend a starting budget based on your targets and sales cycle.
- How do you improve lead quality?
We tighten targeting, add qualifying questions to forms, and feed CRM outcomes back into LinkedIn. We also work with your sales team to agree what a good lead looks like.
- Can LinkedIn support account-based marketing?
Yes. We can target lists of named companies and contacts, then track engagement from those accounts to support sales outreach.
- How long before LinkedIn Ads show results?
Lead volume often shows within weeks, but B2B sales cycles are longer. We track leading indicators early, then report on pipeline and revenue as deals progress.
Find out more
/ Brands we work with
