Elixir Garden Supplies are an online retailer specialising in professional-grade garden chemicals, fertilizers, lawn care treatments and horticultural supplies for both domestic and commercial gardeners.

They came to Circus PPC in Q2 2026 for a Meta Ads strategy that included clear reporting, seasonal planning, and efficient growth – all whilst achieving a 9X ROAS.

Everything ran through a single broad, feed-only campaign. No funnel, no audience segmentation, no creative testing – one campaign carrying every stage of the customer journey and every product in the catalogue. 

With no structure, designed for learning and optimisation, the account could never scale efficiently.

Elixir Garden Supplies ran all their Meta activity through a single campaign: it did a job, but it was hard to read and harder to steer. We replaced it with a three-stage funnel, each stage with its own budget, audience and performance target, so Elixir could see what every part of the journey was doing and adjust one without disturbing the others.

Next, we improved what the algorithm was fed. We segmented the product catalogue into tiers based on margin and seasonal demand, so budget flowed towards the products that actually make money rather than simply the ones that sell most. We then built value-based audiences from Elixir’s highest-spending customers, telling Meta what a valuable customer looks like and asking it to find more.

Because gardening is seasonal, the creative had to be too. We built a calendar around demand: fertiliser and weedkiller through summer, shifting to frost protection, insulation and winter lawn care as the weather turned. People saw the right message at the moment they were already thinking about the problem.

Finally, we separated new customers, engaged visitors and existing customers. Where a single blended ROAS had once hidden three very different activities, Elixir could now see what it cost to acquire a new customer versus selling to someone who already knew the brand.

In Q3 2026, our first full quarter, Elixir saw a huge increase in sales and revenue, leading to a 10.96x return on Meta.

Compared with June, the last month before we took over:

New customer acquisition by month

New customer orders grew every month, from 231 in July to 871 in September, while efficiency held up: September’s CPA was well below July’s and ROAS was higher. The account is getting steadily better at winning cold, harder-to-reach customers, and doing it more cheaply than when we started.