Jo Alexander has been crafting beautifully designed, sustainably sourced garden furniture for over 20 years. With a highly seasonal business – and no active campaigns between June 2025 and February 2026 – hitting the ground running at the start of the season is critical. Circus PPC took over management on 5th February 2026, and the work began immediately.

Here’s how our first two months of management went…

Jo Alexander’s Google activity had been built up over time without a clear, cohesive structure. Campaigns were fragmented, match types were outdated, and – crucially – revenue tracking had broken down, meaning Google’s algorithm was flying blind. Without reliable conversion data, there’s no way to guide the algorithm toward the outcomes that actually matter. Before any meaningful optimisation could happen, the foundations needed rebuilding.

Tracking audit & reinstatement

In partnership with tracking specialists Sculpt Digital, we completed a full tracking audit and reinstated working revenue tracking across the account. This was the single most important first step – giving Google’s algorithm the signal it needs to optimise toward real revenue, not just clicks.

Account restructure

We reworked the existing campaign structure from a fragmented, scatter-gun approach into streamlined, high-intent campaigns. Outdated broad match modified match types were phased out in favour of a cleaner setup that concentrates budget where it matters and gives the algorithm sufficient, consistent data to work with.

Product feed review

We conducted a thorough product feed review, identifying key optimisations to improve feed quality and product matching. With a focus on Jo Alexander’s top 20 best-selling products sitewide, we ensured none were disapproved – keeping the most valuable parts of the range visible and shoppable at all times.

Asset & creative refresh

Performance Max assets were refreshed to better reflect the quality and craftsmanship of Jo Alexander’s products. Brand ad copy was rewritten to align with Google best practice while staying true to the brand’s luxury positioning – speaking directly to the premium audience Jo Alexander attracts.

Promotions & extensions

We made effective use of Merchant Centre promotions and ad extensions to support the spring sale period, ensuring Jo Alexander showed up competitively at a key moment in the season. Meta creatives were also cross-tested within Performance Max to broaden the creative mix and identify what resonated best.

Looking at the momentum built within the first two months of management, February to March 2026, we saw:

• +191% Spend
• +123% Clicks
• +170% Conversions
• +287% Revenue
• +33% ROI

A seasonal business lives or dies by how well it starts the year, and for Jo Alexander, 2026 is off to its strongest start yet.