How Kiddies Kingdom Boosted Results Without Touching Their Paid Social Budget

Sometimes the biggest wins don’t come from a bigger Paid Social budget – they come from using what you already have more intelligently.

Kiddies Kingdom is a well-established retail destination for parents, stocking a huge range of baby and kids products across some of the biggest names in the category. Their Meta activity was ticking along, but there was a clear gap between what it was doing and what it could be doing – particularly around how their product catalogue and customer data were being used.

How Kiddies Kingdom Achieved More From Meta With The Same Paid Social Budget

No changes to their Paid Social budget were needed. Just a smarter approach.

Their catalogue had been limited to a promotional strategy, which is a pretty narrow use of what a full product feed can do. On top of that, audience targeting was leaning on pixel data alone – missing the richer signals that their own CRM data could provide. We tackled both together.

We opened up the full product feed and introduced targeted product sets to prioritise the right items in the right contexts – sale products, higher-ticket items, and brands with stronger margins. Alongside that, we refreshed their audience lists and rebuilt their lookalike stacks using CRM-based audiences rather than pixel data. The algorithm is only as good as the data you feed it, and this gave Meta a much cleaner picture of who Kiddies Kingdom’s best customers actually are.

The results?

Quarter on quarter, CPA dropped 35%, ROAS increased 78%, and CPC fell 58%. Proof that you don’t always need a bigger PPC budget to see meaningfully better returns – sometimes it’s about making the budget you already have work harder.

You can read the full breakdown in the case study.

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