/ Our Services
Reach the right audiences with Meta Ads
We help brands drive measurable growth across Facebook and Instagram with smart strategies, outstanding creative, and relentless optimisation.
Meta Ads Agency: Scale Facebook & Instagram Profitably
Automation has made spending on Meta easy. Scaling that spend profitably is harder. We manage what the algorithm can’t (signals, creative and measurement) so your budget works harder across Facebook and Instagram.
523%
more revenue for Jo Alexander with only +15% spend
54%
decrease in CPM for Rat Race
93%
more leads for EnviroVent with a -36% CPL
/ 01
/ Paid Social With Purpose
Why Now?
Yesterday’s best practice is now just average
Meta’s AI now does most of the targeting and bidding, and that has changed where the advantage lies. Signal loss has fragmented the data behind every bid. Under Andromeda, your creative decides who you reach.
The brands winning on Meta today don’t have the biggest budgets. They feed the algorithm the cleanest data and the most varied creative, and they measure what actually drives profit. That’s where we focus.
/ 02
/ Our Approach
The Circus Way
Signals in. Story out. Proof throughout.
Signals: technical expertise to scale. We go beyond the pixel. Conversions API, server-side tracking, first-party and CRM data, and the right optimisation event, mean Meta learns from your best customers, not just any customers.
Creative: because results come from connection. Creative is the new targeting. We build a tailored content matrix across formats, angles and messaging pillars, and test it continuously. The algorithm always has what it needs to find the right people.
Measurement: a relationship built on trust. Better measurement leads to better decisions. We report on profitability and incrementality, not platform vanity metrics. That means lift studies, honest attribution, and numbers that match your business.
/ 03
/ Results. Relationships. Expertise.
Why Circus?
Why us?
Results: Commercial-focused strategies, grounded in real business outcomes: purchases, qualified leads and revenue. Your KPIs are what we optimise towards.
Relationships: A senior team with zero layers. You speak directly to the paid social specialist running your account, not an account manager relaying messages.
Expertise: Paid media is all we do. Our paid social team works alongside our search specialists, so Meta supports your wider performance plan instead of just recycling existing demand.
/ 04
/ What We Do
Our Meta Ads Services
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Full-Funnel Campaign Strategy
From prospecting to retargeting and retention, our structures are built around your commercial goals. We use Advantage+ where it works, and challenge it where the data says otherwise.
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Creative Strategy and Direction
We decide what to test, which angles to lead with, and what's working in your sector, from UGC and statics to video and carousels. Need production too? Our creative team can build the assets.
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Catalogue and Feed Optimisation
We segment feeds to push bestsellers, high-margin products and higher price points to the front. That turns Advantage+ Catalogue from a promo tool into a growth engine.
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A Dynamic Testing Roadmap
We never set and forget. Every account runs on a testing roadmap across structure, creative format, messaging, audiences, bid strategy, optimisation events and landing pages. It evolves as we learn what moves your numbers.
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Transparent Reporting
You get live dashboards, weekly reporting and quarterly strategy planning, all focused on revenue, leads and profit.
Are you ready?
/ 05
/ Results. Relationships. Expertise.
Why Us?
Results
We focus on revenue, not vanity metrics. Impressions and clicks don’t pay salaries. We optimise towards the outcomes that actually move your business forward.
Relationships
You’ll speak to the person managing your account. No account managers relaying messages to anonymous optimisers. You get direct access to the specialist doing the work.
Expertise
Meta Ads is our specialism – not a service line we bolt on. We’ve built our reputation here. It’s where our standards are highest and our results speak loudest.
/ 06
/ Meta Ads FAQs
Common Questions
- How much do I need to spend on Meta Ads?
There’s no fixed minimum, but Meta needs enough budget to exit the learning phase and gather signals. We’ll recommend a starting budget based on your goals, average order value or lead value, and sector.
- Do you manage both Facebook and Instagram?
Yes. Meta Ads covers Facebook, Instagram, Messenger, Threads, and the Audience Network, all managed from one account. We plan placements and creative so each one works where it appears, from Reels and Stories to the Feed.
- How long before we see results?
Most clients see meaningful change within the first one to three months. Early weeks focus on fixing tracking and structure, then testing builds on that.
- Do you create the ads, or do we?
Either works. We give creative direction as standard: what to test, which angles to lead with, and which formats perform. If you need production, our paid social creative team can build testing bundles or work on a monthly retainer.
- Can you work alongside our Google Ads agency or in-house team?
Yes. We regularly work alongside in-house teams and other agencies. If we also run your paid search, we plan both channels together so Meta drives new demand rather than taking credit for existing intent.
- How do you measure success beyond ROAS?
We measure against the outcomes your business cares about. Where budgets allow, we use lift studies and incrementality testing to show what Meta is really adding. Reporting is shared through live dashboards, weekly updates and quarterly planning.
Find out more
/ Brands we work with
