Paid Search is being increasingly used by businesses to drive awareness and consideration.

In recent surveys it has been found that videos are one of the best ways to push brand’ message to potential customers.

It is considered that 57% people found videos useful in introducing themselves to the brand while 74% found videos important for building opinion about the brand/product.

The number of auto researchers wanting to watch videos before making a purchase decision has risen from 78% last year to 84% this year.

 

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