Can any PPC specialist manage a Retail account?

PPC in the retail world can be very different to PPC in other sectors: anyone who’s had a bad experience in retail will vouch for this. From the networks chosen, the strategies used, the technologies exploited and the optimisational approach they all differ from any other type of account. Because of this you will certainly benefit from using an experienced retail focused PPC agency to manage your account.

What is so different?

The metrics used in the retail sector are completely different: Cost of Sale, ROI and ROAS are some of the key metrics and whilst they can be used in others, they are far more prominent in retail and change the way we optimise accounts. Google Shopping, Amazon, Facebook and Pinterest have all changed the way users shop online and your agency needs to be on top of the changes and exploit them when opportunities present themselves.

“Things may come to those who wait, but only the things left by those that hustle” – Abraham Lincoln

A well defined strategy based on a solid stable core, delivering consistent Performance, Revenue & ROI yet experimental and agile enough to exploit any new and emerging technologies without exposing too much risk. This is how we at Circus deliver consistent performance, drive growth and stay ahead in the retail PPC game.


Networks We Use


New Retail clients see an average 20% increase in ROI plus 150% increase in Revenue within the first 3 months when working with Circus


Over £30 million in retail budget managed with over £180 million in sales revenue generated


We pride ourselves on our Experience, Expertise and the way in which we Collaborate with our clients, with 15+ years experience managing high performance retail accounts, great communicators with an honest, no waffle approach, tried & tested experts verified by the networks, qualifications, awards & commissions, we continually deliver a best in class service for our retail clients that generates results.


“We have been extremely impressed with Circus in-depth knowledge, flexibility, reporting, and most importantly in delivering results. We realise that working with a team of passionate individuals, you get more expertise and more attention to detail than with most of the other agencies.” Mohammed Patel, Owner & MD, Kiddies Kingdom


Rated as one of the top agencies in the UK based on Skill Score – March 2020




We’re continually testing new technologies and are often the first to be invited to test new Betas. Our clients regularly get the benefits of this gaining an advantage over their competitors.


Motivated to test and develop, every expert is tasked with increasing their own knowledge and understanding, expanding and engaging with new networks & platforms. An internal training procedure ensures that all new learnings are disseminated throughout the entire agency allowing all clients to take advantage.


Award Winning:

Not only are we trusted by our clients, the networks, and our trading partners, we hold a very high standing with our peers too along with the many awards that weve won over the years.



Over 15 years working with some of the UK’s leading retail & eCommerce clients


“The Circus team have been part of our continued success thanks to their diligence, hard work and insight. They have helped deliver on our goals through effective management of our PPC account with constant improvement and deployments of innovative techniques and technology” – David Roebuck, Managing Director, Swift Direct Blinds