PPC Account Structures

The structure of a PPC account is one of THE most important aspects of a good PPC campaign, it will drive more traffic and reduce your CPC..

An effective structure allows the engine spiders to find the right keyword at the lowest CPC, match it with the right ad and will improve Quality Score.

Breaking accounts out into Volume keywords, Low Quality Score keywords, having distinct campaigns for display network, remarketing, brand and competitor keywords and having hundreds of adgroups with 50 to 100 themed keywords will give you the best chance of success

Rick Tobin
Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.


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