By Integrating AdWords with Analytics we can extrapolate a wealth of information as to what the PPC traffic is doing once on site.

Feeding this information back into the PPC campaign allows us to optimise the account further thus reducing CPC & CPA and increasing CTR and Conversion Rates.

We can also trade useful information between AdWords and Analytics such as Conversion tracking, Remarketing lists, Bounce Rate, Time on Site etc..

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