Display Network

Google gives us the ability to place ads on 3rd party websites (text ads, image ads and animated ads) we can do these in 2 ways:

 

  • Content targeting – by placing ads based on the content of the websites (Visa related websites)

 

  • Interest Based Targeting – by placing ads in front of a type of user based on their interests (travel related)

 

This traffic is usually very high volume with low CTR, however if managed properly then it can result in additional Sale volume with low CPA.

Rick Tobin
Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.


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