Conversion Tracking

Always, Always track the success of the campaign

Either with Analytics goal tracking (requires a google analytics account to be linked with the Adwords Account) or implement an Adwords conversion tracking pixel.

Adding conversion tracking to the site and account allows you to optimise the account, see which keywords, ads, devices and networks are performing and then make judged/considered optimisations to the account and strategy to increase ROI

Rick Tobin
Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.

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