Circus PPC Agency has been selected by online casino giants bgo to manage their online PPC advertising campaigns
Having managed their PPC accounts themselves over the last few years bgo reached out to Circus PPC as the expert PPC Agency that had previous casino experience.
bgo felt they had reached a point where they needed an expert agency to drive increases in player volume whilst reducing Cost Per Player!
bgo casino has been making serious waves online, not least thanks to their spokesman: Verne ‘Mini-Me’ Troyer as ‘The Boss. There’s certainly nothing pint-sized about bgo, especially as The Boss has now been joined by super-sexy rich girl Paris Hilton. bgo caters for broad range of players, combining an extensive array of slot games with several live casino suites and an impressive selection of virtual games. www.bgo.com
As an online casino business that’s at the forefront of the space there will be many challenges around volume and costs, making sure every penny spent is accountable. Our strategy will revolve around high volume terms, the right timings, the right locations and the right costs, ensuring they are in competitive positions whilst returning a competitive ROI. In our first months we will undergo a full account clean up, a large scale re-structure and detailed keyword optimisation that will allow growth in the account.
We are looking forward to working closely with bgo to deliver the growth demanded – Rick Tobin MD of Circus PPC