One question, do you use Geo-Targeting?
Geo-Targeting allows you to display your PPC ads only to customers within certain geographical locations such as Manchester, Barnsley or S15.
This is extremely useful if you provide local services to local people, allowing small local shops to compete against the big boys on their own turf!
This is also extremely useful if you are a large chain helping to get footfall off the internet to your premises.
If you are not already using Geo then think hard! Can I use this to my advantage?
For advice on how you can leverage this technology drop us a line.