Ad Scheduling

Make sure you review what days and what times of day work for and against your account.

When does cost peak? At that time do you get an effective ROI? If not use bid modifiers by hour to reduce aggression.

Conversely are there any periods that work well? Do you have a time period where impressions, clicks and sales are high and ROI is good? Then use Ad scheduling to get more traffic at this time.

Quick tip – make sure you remove brand traffic from this analysis and split analysis between week days and weekends.

Rick Tobin
Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.


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