Account Structure

An effective structure will allow the Google spider to understand your account better and deliver the traffic in a more effective manner.

This will reduce CPC, increase CTR (Click through Rate) and Conversion Rates.

Breaking out volume keywords and CTR & low quality score keywords improve the traffic, CTR & CPC.

Having tightly themed ad groups helps the spider to understand the keywords and improves traffic, CPC and CTR too.

Rick Tobin
Managing Director

Over 15 years dedicated PPC experience working with some of the world's biggest brands.


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